Marketing Brew

Join Francis Scialabba as he delves into the latest marketing insights this October 1st. In today’s episode, we: - Analyze Sesame Street’s nostalgic and uplifting social media strategy driven by Christina Vittas and Aaron Bisman, reaching over a billion people organically with positive content. - Explore the complexities and ethical considerations of AI in marketing, drawing from Quad's recent white paper. - Highlight Apple TV+'s strategic positioning in the streaming space with its upcoming thriller "Disclaimer" starring Cate Blanchett, ahead of its Venice Film Festival premiere. - Examine new eMarketer data revealing Snapchat users’ notable susceptibility to creator influence, impacting influencer marketing strategies. - Feature Jasmine Presson, CSO at Mediaplus North America, reflecting on meaningful campaigns like Revlon's "Love Test" and admiring Snickers’s iconic ads. - Discuss Levi’s collaboration with Beyoncé and Asics featuring Brian Cox in their latest ads, alongside Mondelez’s AI platform advancement with Accenture and Publicis. Stay curious and engaged with the evolving world of marketing. Until next time!